A Russian hacker, a rogue employee, the “currency of the future,” and almost a quarter of a million dollars stolen from a thriving start-up – is this the plot of the next James Bond movie? This story won’t be coming to a theater near you any time soon. Instead, it’s a lesson in crisis management and trusting in the empowered and connected customer.
In a world where 92 percent of consumers trust peer recommendations over advertising content, user-generated content (UGC) is playing a leading role in the evolution of marketing.
15,000 people will soon descend upon a small, seaside city in France. From June 18 through June 24, innovators and leaders in advertising, design, and digital will gather for the Cannes Lions International Festival of Creativity.